HERZWO helps brands and app developers tell their stories through short form video ad experiences.
Unlock The Power of Mobile Video Advertising
Educate and inspire users through brand awareness. Acquire highly engaged users for both Android and iOS platforms.
Mobile Ad Formats
Fully responsive, interactive in-stream and custom video ads available in 360, VAST, VPAID, MRAID, HTML5 and interstitial (static) ad formats.
Targeting Options
Android & iOS, OS version, gender, age, interest, country
Pricing Models
CPM, CPCV, CPC and CPI
User Acquisition and Brand Awareness
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Fully Responsive, Dynamic Rendering
Fully Responsive ad creatives which automatically re-adjust to fit the placement or screen size on any mobile device.
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Rich Interactivity Options
Add one or multiple touch points to any video. Drive immersive product engagement with fully interactive video end cards.
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VPAID
Create and deliver industry standard VPAID interactive mobile ad units. Access full VPAID event reporting. Find certified mobile VPAID supply.
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Delivery
Our ads are built to deliver with lightweight code, leveraging industry standards. HERZWO transcodes all video into multiple video formats, bitrates and sizes so that playback on any device will be fast and high quality.
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Brand Publishers and Video Supply Partners
Accelerate your buying power with HERZWO with access to premium video inventory.
Ads That Scale with High Conversions
What makes a video ad creative successful? We have a few tips and tricks!
First Impressions
Video Creative Best Practices
Clear Call-to-Actions
Have a clear call-to-action from the beginning of the video through completion with clickable overlays and end cards.
Video Length
10 to 15 seconds drive the highest install rates.
First 5 Seconds
Convey what makes your app unique thereby increasing the user’s interest to install!
Video Creatives
Use a mix of in-app footage and custom animations. Sell users on the features of the app.
Drive Outcomes By Including
Live action, hand-interaction, narration, post sound effects, text, in-app usage, and featured characters.
Logos
Brand logos should be large and clearly visible.
IAB Standards
HERZWO fully supports and leverages IAB industry standards VAST, VPAID and MRAID to create and deliver all our video ads, ensuring they playback, render and report correctly when served across the fragmented mobile ecosystem.
Mobile Only
Ads are visible in-app for both Android and iOS platforms and mobile web.
Making Mobile Easy
Our mission is to help Marketers overcome the challenges of mobile adtech. HERZWO facilitates the creation and delivery of interactive mobile video, ensuring reliable rendering and playback on a multitude of screens.